by admin | May 28, 2015 | Business
So, a reporter is interested in your story – now what? It’s time to get prepared! Your interview, whether on the phone or in person, is your one chance to get your message out to the audience of this media outlet. Here are some tips to make your interview as...
by admin | May 13, 2015 | Business
In today’s new media landscape, the saying “no news is good news” is no longer applicable. One potential client approached us with a situation that clearly illustrates this. This client has a large, reputable project and is backed by a multi-national corporation with...
by admin | May 8, 2015 | Business
Unfortunately, organizations that are new to dealing with traditional media can make more than a few mistakes. As public relations professionals, we have seen a variety of media blunders made by business and civic groups of all sizes. Here are some more mistakes...
by admin | Mar 1, 2014 | Business
One of the most common questions asked by potential clients is, “What is the difference between public relations and marketing?” It’s understandable why these two fields are often confused, as they both function under the umbrella of communications – but as a firm...
by admin | Mar 1, 2014 | Business
When it comes to dealing with print mediums like newspapers and magazines, many organizations are completely in the dark. Thanks to the business community placing such an emphasis on mastering digital media, it can become easy to forget the traditional media is still...
by admin | Mar 1, 2014 | Business, Media
Congratulations are in order for the County of San Bernardino government leadership. Yes, you read that right. The San Bernardino County government apparatus may have been battered and bruised in the last decade or so, but some smart leadership has emerged and we...
