Public Relations vs. Public Affairs
It’s another question we are asked from time to time: “What is the difference between public relations and public affairs?” Simply put, the difference lies in what or who is being utilized.
DESMOND & LOUIS, INC.
THE FIRST NAME IN GETTING YOUR NAME OUT!
WE BRAND.
It isn’t what you say about yourself that matters; it’s what others say about you. At Desmond & Louis Public Relations, we work hard to harness one of the most powerful third-party endorsement tools available – the media – to bring the right kind of attention to your brand.
WE COMMUNICATE.
Whether you are a start-up, established brand, privately held firm or a government entity, you have a story to tell. We help you tell that story by delivering it to the media in a compelling way that leads to positive coverage consumed by your target audience.
WE DELIVER.
We have a proven track record of delivering value that exceeds the client’s investment multiple times over. From placement in daily newspapers to weekly magazines to TV spots, Desmond & Louis can provide you with coverage people will see, trust, and remember.
ABOUT US
Desmond & Louis is a full-service communications firm that specializes in using the “megaphone of the media” to promote client’s interests. We have the big firm experience and big firm ideas of a large agency, with the added benefit of a boutique agency’s attention to our clients’ needs; the principals and agency founders are involved in every account on a daily basis to ensure customer satisfaction. We are a team of professionals with an established track record in the industry to transform our client’s goals into reality, using proven tactics and delivering results that exceed expectations.
Our team brings a combined 100 years of communication experience for industries such as economic development, workforce development, government, real estate, education, aviation, medical and finance. We also have a wealth of experience in delivering messages to the media and the public, in addition to managing world class events.
Our Work
US-China General Aviation Business Conference
Event ManagementMaglite
Public Relations & BrandingSan Bernardino Associated Governments General Assembly
Event ManagementSan Bernardino County Water Conference
Event ManagementYucaipa Survey
Public AffairsSan Bernardino County Water Conference
Event ManagementBuilding Industry Association Baldy View Chapter
Event ManagementPersonal Pension Formulation
Article MarketingTom Masner
Public AffairsOakmont Senior Living
Public Relations & BrandingFountaingrove Lodge
Public Relations & BrandingOakmont Senior Living
Public Relations & BrandingThreshold Aviation
Public Relations & Branding
OUR STATS FOR 2020
Articles Placed
TV / Radio Appearances
Print / Web Hits
Expert Source Meetings
Services
Public Relations
Public Relations
Public relations harnesses the media as a third-party endorsement to carry positive messages to a target audience. Desmond & Louis garners positive press for clients by packaging messages in way that reporters find compelling. By using the media to carry messages we build awareness and credibility.
Public Affairs
Public Affairs
Desmond & Louis’ relationships and experience help our clients manage their message. Whether it’s coalition building, project advocacy, community outreach or government relations, we aim to build and maintain a strong reputation and find common ground with stakeholders.
Event Management
Event Management
Events are considered one of the top strategic marketing and communications tools by companies of all sizes. At Desmond & Louis, we see events as more than a function; we see them as an opportunity to showcase our client through a creative and well-planned process.
Branding
Branding
A brand is a perception. This is where Desmond & Louis comes in – to help our clients build their brand perception through key messaging and third-party endorsements in the media to protect the reputation of the brand and speak to the target audiences desired by the client.
Article Marketing
Article Marketing
Desmond & Louis creates optimized, original content for clients and strategically places it on the Internet for the purpose of establishing credibility as an expert and creating backlinks to your website that will improve the client’s website search engine ranking.
From the Blog
What Your PR Firm Needs from You
So, you hired a public relations firm. That’s great, but remember: Depending on what services are included in your contract or purchase order, your PR firm may need you to provide them with certain things in order to do their job effectively. Here are some common examples.
Do You Need Crisis Communications?
When a company has a crisis that affects public perception of its brand, a response is needed in order to mitigate (and hopefully, eliminate) said crisis. In the business community, the art of delivering this response is called crisis management – and in the PR world, we refer to it as crisis communications.
Ancillary Services of Public Relations
Although public relations is not necessarily synonymous with marketing, a public relations firm can offer services that overlap with a marketing firm. Remember, both public relations and marketing fall under the communications umbrella; that means that some of their services are bound to intersect from time to time.
What businesses need to know about outsourcing social media
The advent of social media outlets has given businesses a host of new communication platforms to reach potential customers. Social media is no longer a trend; it is fast becoming the primary way the general public communicates with others.
Putting a Limit on Company Websites
For years, marketing professionals had to convince their late-to-the-party clients on the importance of having one well-designed company website. Now, many of those same pros are surprised to find themselves confronted with the opposite problem: having to convincing clients they have too many websites. What happened?
Can You Recycle Old Content?
Yes, you can recycle content that has been used before – but that rule comes with some caveats. When using content marketing as part of an overall communications strategy, it is reasonable to expect that some past content will be recycled for future use, whether that content is online articles, blog posts, videos, photos,