It’s another question we are asked from time to time: “What is the difference between public relations and public affairs?” Simply put, the difference lies in what or who is being utilized.
So, you hired a public relations firm. That’s great, but remember: Depending on what services are included in your contract or purchase order, your PR firm may need you to provide them with certain things in order to do their job effectively. Here are some common examples.
When a company has a crisis that affects public perception of its brand, a response is needed in order to mitigate (and hopefully, eliminate) said crisis. In the business community, the art of delivering this response is called crisis management – and in the PR world, we refer to it as crisis communications.
Although public relations is not necessarily synonymous with marketing, a public relations firm can offer services that overlap with a marketing firm. Remember, both public relations and marketing fall under the communications umbrella; that means that some of their services are bound to intersect from time to time.
The advent of social media outlets has given businesses a host of new communication platforms to reach potential customers. Social media is no longer a trend; it is fast becoming the primary way the general public communicates with others.
For years, marketing professionals had to convince their late-to-the-party clients on the importance of having one well-designed company website. Now, many of those same pros are surprised to find themselves confronted with the opposite problem: having to convincing clients they have too many websites. What happened?
Yes, you can recycle content that has been used before – but that rule comes with some caveats. When using content marketing as part of an overall communications strategy, it is reasonable to expect that some past content will be recycled for future use, whether that content is online articles, blog posts, videos, photos,
Technology has made things easier but not always better. When our founder started in the public relations business PR professionals were literally hand delivering and mailing press releases to reporters.
The fax machine was a revelation that, while it sent out one at a time, instantly delivered press releases to newsrooms.
Events are an integral part of every business. Although they come in many different forms and sizes, knowing how to plan an event will help ensure its success.
An event planner can lift the stress of planning your event and free you up to concentrate on other things.