by admin | Apr 21, 2016 | Business
For business owners who strive to maintain low overhead, marketing and PR are often among the first services to get the proverbial budget cut. It’s understandable that entrepreneurs want to save money by taking on tasks they can do themselves, rather than outsourcing...
by admin | Apr 11, 2016 | Business
One question we are occasionally asked is whether social media coverage “counts” when it comes to PR. The answer? It depends. To determine whether any specific social media placement is beneficial to your PR objectives, you need to consider factors such as: Your...
by admin | Mar 23, 2016 | Business
Sometimes, public relations professionals are asked to partner with other marketing and PR entities in order to achieve a specific objective for a client. This may include collaborating on ideas and tasks with: A client’s in-house PR or marketing department The...
by admin | Mar 10, 2016 | Business
It’s been about one month since Facebook launched its Reactions technology, which broadens the way users can react to posts by allowing them to choose from six different emojis. Although the ubiquitous “like” button is still available, users can now also choose from...
by admin | Mar 2, 2016 | Business
From businesses, to nonprofits, to governmental entities, all organizations should be on Twitter. Because Desmond & Louis manages Twitter accounts for many types of organizations, we have noticed that some of them struggle with concepts that are vital to building...
by admin | Feb 9, 2016 | Business
When it comes to finding the right option for carrying out strategic PR initiatives, public sector organizations have multiple options. Many choose to hire a public information officer (PIO) to work in-house, others retain the services of an individual outside...
by admin | Jan 28, 2016 | Business
A business’s social media presence is amplified by the like button, Facebook’s most recognizable symbol. As a PR firm that also offers social media services, we rely on content that we believe will generate likes for our actively social clients. Clients of PR firms...
by admin | Jan 20, 2016 | Business
Some people only know Advertising Age for its digital presence AdAge, but the magazine has been a beacon for the marketing and advertising industries since 1930. With that in mind, we think it’s pretty exciting that despite all the flashy digital options businesses...
by admin | Jan 14, 2016 | Business
It’s a new year, but that doesn’t always mean you need a complete marketing overhaul. For many organizations, the new year is the right time to implement just few new practices to enhance the existing marketing and PR strategy. Here are some ideas that businesses may...
by admin | Nov 19, 2015 | Business
One of the more unique services a public relations firm can offer is article marketing – a service that may at times be confused with content marketing. What’s the difference? For one, the term “content marketing” is a buzzword more people are familiar with, defined...
