by admin | Jan 14, 2016 | Business
It’s a new year, but that doesn’t always mean you need a complete marketing overhaul. For many organizations, the new year is the right time to implement just few new practices to enhance the existing marketing and PR strategy. Here are some ideas that businesses may...
by admin | Nov 19, 2015 | Business
One of the more unique services a public relations firm can offer is article marketing – a service that may at times be confused with content marketing. What’s the difference? For one, the term “content marketing” is a buzzword more people are familiar with, defined...
by admin | May 28, 2015 | Business
So, a reporter is interested in your story – now what? It’s time to get prepared! Your interview, whether on the phone or in person, is your one chance to get your message out to the audience of this media outlet. Here are some tips to make your interview as...
by admin | May 13, 2015 | Business
In today’s new media landscape, the saying “no news is good news” is no longer applicable. One potential client approached us with a situation that clearly illustrates this. This client has a large, reputable project and is backed by a multi-national corporation with...
by admin | May 8, 2015 | Business
Unfortunately, organizations that are new to dealing with traditional media can make more than a few mistakes. As public relations professionals, we have seen a variety of media blunders made by business and civic groups of all sizes. Here are some more mistakes...
by admin | Mar 1, 2014 | Business
One of the most common questions asked by potential clients is, “What is the difference between public relations and marketing?” It’s understandable why these two fields are often confused, as they both function under the umbrella of communications – but as a firm...
