by admin | Aug 15, 2017 | Business
Yes, you can recycle content that has been used before – but that rule comes with some caveats. When using content marketing as part of an overall communications strategy, it is reasonable to expect that some past content will be recycled for future use, whether that...
by admin | Jul 20, 2017 | Business
Technology has made things easier but not always better. When our founder started in the public relations business PR professionals were literally hand delivering and mailing press releases to reporters. The fax machine was a revelation that, while it sent out one at...
by admin | Jun 20, 2017 | Business
Events are an integral part of every business. Although they come in many different forms and sizes, knowing how to plan an event will help ensure its success. An event planner can lift the stress of planning your event and free you up to concentrate on other things. ...
by admin | Jun 13, 2017 | Business
Contrary to popular belief, you don’t have to be a reporter to get an article published. PR and marketing firms regularly help their clients become published authors in publications read by their target audiences. Being a published author has many benefits. It...
by admin | Apr 21, 2016 | Business
For business owners who strive to maintain low overhead, marketing and PR are often among the first services to get the proverbial budget cut. It’s understandable that entrepreneurs want to save money by taking on tasks they can do themselves, rather than outsourcing...
by admin | Apr 11, 2016 | Business
One question we are occasionally asked is whether social media coverage “counts” when it comes to PR. The answer? It depends. To determine whether any specific social media placement is beneficial to your PR objectives, you need to consider factors such as: Your...
