by admin | Apr 21, 2016 | Business
For business owners who strive to maintain low overhead, marketing and PR are often among the first services to get the proverbial budget cut. It’s understandable that entrepreneurs want to save money by taking on tasks they can do themselves, rather than outsourcing...
by admin | Apr 11, 2016 | Business
One question we are occasionally asked is whether social media coverage “counts” when it comes to PR. The answer? It depends. To determine whether any specific social media placement is beneficial to your PR objectives, you need to consider factors such as: Your...
by admin | Mar 23, 2016 | Business
Sometimes, public relations professionals are asked to partner with other marketing and PR entities in order to achieve a specific objective for a client. This may include collaborating on ideas and tasks with: A client’s in-house PR or marketing department The...
by admin | Mar 10, 2016 | Business
It’s been about one month since Facebook launched its Reactions technology, which broadens the way users can react to posts by allowing them to choose from six different emojis. Although the ubiquitous “like” button is still available, users can now also choose from...
by admin | Mar 2, 2016 | Business
From businesses, to nonprofits, to governmental entities, all organizations should be on Twitter. Because Desmond & Louis manages Twitter accounts for many types of organizations, we have noticed that some of them struggle with concepts that are vital to building...
